Built by riders.
Made for every ride.
Velo Clothing started with a simple idea: good cycling kit should look sharp, perform properly and still be fairly priced.
Since 2020
Founded in 2020 as part of UK Velo, a UK-based sportive company, Velo Clothing emerged from a shared frustration among passionate cyclists: the escalating cost of quality cyclewear. Determined to make a change, we launched our own brand — built by riders, for riders.
At Velo, we design, test and refine every piece of apparel to deliver high-performance gear at a fair price. Our commitment to quality and affordability ensures that cyclists of all levels can access the gear they need without compromising on performance.
Beyond our cycling kits, we create apparel tailored to our events, experiences and adventures — so whatever the journey, you're covered. From jerseys and jackets to sweatshirts and accessories, our products are crafted to meet the demands of both the road and everyday life.
Our ethos is simple: performance clothing, competitive pricing, great designs and a growing industry reputation. We're cyclists who design, test and improve where necessary to create the right clothing at an affordable price.
Join the journey and support our mission to deliver high-quality, affordable apparel.